1. Robust product with a solid development team
If you’re going to invest time and money in creating something online you need to make sure that your main tool won’t leave you stranded anywhere along the way.
WooCommerce has been around for over a decade. The fact that Automattic bought it means that its integration with WordPress will always be assured.
WooCommerce is not going away any time soon.
With so many years of development under its belt, the reliability of WooCommerce is undoubtedly one of its main features.
WooCommerce is very well documented. Besides the official references you’ll find many other resources to learn about it.
2. Flexible and open source
WooCommerce is not a limited tool with which you can only create one type of store.
It’s a very flexible product that can be tailored to the needs of almost any business.
- Want to sell physical products?
- Charge for booking hours on a calendar?
- Do dropshipping?
- Distribute digital products for download?
- Charge a monthly fee for accessing protected content?
All this can be achieved with WooCommerce.
WooCommerce is open source so it will always be possible to develop extra solutions if you need something specific.
You’ll be able to work without fear of being limited and having to make a costly migration in the future.
3. Ever growing library of extensions
WooCommerce has a huge library of extensions – almost 1,000 at the time of writing!
In addition to the flexibility offered by its built-in settings or those that you can develop on your own, there is an intermediate solution.
Extensions will power up your WooCommerce store.
Some of them are free, while the paid options usually cost less than $100/year. That’s a lot more affordable than hiring a developer!
4. Integrations
With almost 4 million installations, everyone wants to be friends with WooCommerce.
And that benefits you.
Running an online store is much more than your website and your online catalog.
You need many more tools that work in perfect sync with each other to manage your business efficiently: Email marketing software, CRM, social networks or analytics among many others.
5. Free and modular
Some of WooCommerce’s more advanced features are only unlocked through the use of paid extensions.
Thanks to this modular approach your store can gradually grow as you and your business grows without the need to make a large initial investment.
But until you face a specific need you can create a 100% functional online store with WooCommerce for free.
Even if you don’t pay a dime you can enjoy dozens of mini-features such as:
- Secure payments via Stripe or PayPal.
- Automatic sales tax calculation via Jetpack.
- Label printing from WooCommerce Dashboard.
- Powerful product management.
- WooCommerce blocks for the WordPress editor.
- One-page checkouts.
- Variable products.
- Link to external or affiliate products.
- Shipping calculation costs.
All for free.
